GO TO GERMANY
4 Steps to enter the German Market
1. Proof of Business
- Market analysis
- Market potential
- Market test
2. Market Entry
- Identify first customer
- Sell first product
- Develop basic marketing
- Long term traps
- Give away control
- Cultural misfit
3. Become a Market Player
- Build network
- Build market position
- Give yourself enough time
- High fixed costs
- Being in the wrong place
4. Own a Subsidiary
- Hire the right people
- Efficient management
- Make or buy
- Kill by integration
WHAT WE DO
Export Center Frankfurt builds your presence in the German market.
To reduce both legal and financial risk and workload for you, we will establish and run a GmbH to cover your activities in Germany. That way the challenge of German bureaucracy stays with us. The incorporation of the GmbH also reduces your risk from sales and employee contracts. You will take over this company when it is established in the market and the internal structures are established and performing consistently.
Sales and Marketing
- Market research customer identification
- Channel Management
- Marketing Material, Social Media
- Web Shop
- Active selling, telemarketing, trade fairs, contact management
- Show room if needed
- Build organisation for your company
- Organise headhunting
- Network of cooperation partners
- Management of sales Partners
- Management of employment contracts
- Telephone hotline
- Order confirmation and invoice processing
- Address, office and meeting space
- First-level support and basic customer training
- Web Hosting
- Business Administration
- Business and Tax Accountancy
- Local contract management
- Certificates and Compliance
- Invoice follow-up and debt collection
Export Center Frankfurt has a network of experienced managers in all fields needed to run a company in Germany. To make your company run in a cost-efficient way, this expertise is sourced in the size and shape needed for your business. The pool of expertise from the managers and partners of the Export Center Frankfurt comprises 20 years of in management roles in major German Corporates an in mid-sized companies, support for Danish companies when establishing abroad, negotiating “Handelsvertreter” contracts, 30 years of running the commercial side of foreign-owned GmbHs, successfully introducing new products in Germany.
Customer Looking to Validate his Business Concept in Germany
"We were not sure if our product would work in the German market. Export Center Frankfurt established contact to the right market consultants to explore this and helped us validate and challenge the results. We now look forward to a long cooperation with the Export Center Frankfurt."
Customer Seeking Market Entry
"We were introducing a new product within our portfolio in the German market, which required very specialized knowledge from the sales person. Export Center Frankfurt helped us in finding the right person and hired him for the company they run for us. Here they manage him and supplement his resources with their other services. This saves us the paperwork we have for sales people in other countries – I wish they were operating in more countries."
Customer Wanting to Become a Market Player
"We already had first customers in Germany through a “Handelsvertreter”, but somehow we had the feeling that we were not getting the full potential from the market and that we were paying a very high price. After Export Center Frankfurt took over, they focused the Handelsvertreter and eventually phased him out. The cost of doing this in Germany are high, but now we have a much better solution. Today we have staff dedicated to our operations combined with the network from Export Center Frankfurt and our turnover has grown significantly."
Company Taking Over Their Own Subsidiary
"Having helped us build our market position in Germany, we chose over the subsidiary Company and run this as our own subsidiary. Export Center Frankfurt managed the transition professionally. Today they still support us as advisors and minority shareholders. This assures that we stay on the right strategic path and that we can still use their business services."